Dollar Size
Google Steals Admob From Microsoft for $750 Million
Admob a large mobile advertiser has been acquired by Google
Mobile advertising just got pushed to the next level by Google because of the release of the Motorola Droid.
For $ 750 million Google will purchase the worlds largest mobile advertising marketplace Admob. The 750 million price tag makes this one of Googles largest acquisitions to date.
You might want to keep and eye on Google, if you are not a conspiracy theorist, due to its large controlling nature. Fortunately, the company has the unofficial slogan “don’t be evil. See the article on Google buying AdMob.
About AdMob
Why would they pay 750 million for this company? The AdMob web site says Mobile devices are a critical media platform and we are building the tools to let every business on earth leverage mobile”.
Google now has the power and ability to provide mobile advertising to the masses earth wide and provide small businesses with the ability to leverage mobile. Google can add this new found advantage to its ever growing list of powers. It would be a sad day if Google stopped focusing on advertising and started destroying random competitors in small industries. Start up companies for the most part.
The Los Angeles Times reports:
In a recent report, AdMob said that the number of mobile ads it served had increased nearly 540% from September 2007, to 10.2 billion per month from 1.6 billion. As mobile phones morph further into pocket Internet devices, and consumers grow accustomed to performing online functions like search, gaming and instant messaging on their handsets, opportunities for advertising companies like Google will grow rapidly, analysts expect.
The famous L.A. Times newspaper has been quoted as saying Google expects regulatory scrutiny of the AdMob deal but hopes the pact will be approved within a matter a months.
Is Google aiming for a googol?
Google has purchased 56 businesses according to Wikipedia. Start up companies for the most part. The most expensive take over was YouTube, which was purchased for $ 1.65 billion. It spent $ 3. DoubleClick cost $ 1 Billion, which now makes up a large part of its banner ad service.
Google has acquired three other businesses larger than AdMob. In 2005 Google purchased AOL for approximately $ 1,000,000,000. Postini was purchased for upwards of $ 625 Million Dollars and is in the top 5 of Google’s most expensive purchases.
Deja started what we know today as Google Groups and was the first company purchased by Google. One reason that the acquisition price for Deja was not reported is that it may have been too low of an amount.
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