Dollar Sets

How does Gregory Crewdson afford to do million dollar stage set-ups in order to simply capture a photograph?

I am a big fan of Gregory Crewsdown. I am just looking for a little more insight on how he got to that point where he could have that kind of control and assistance to take photographs. Is it some sort of sponsorship? This is not exactly a major motion picture with many investors involved. That is why I’m so perplexed.

Crewdson’s images are of real scenes – they are not staged set-ups.

Yes, his production costs are significant – he has a crew that works for him (I suspect they are freelancers who are hired for each shoot and not on his payroll full time), and he may have to pay location and facilitation fees, but the buildings and other elements of his photographs are already there. I’ve photographed some of the same buildings, for example in downtown Pittsfield, MA.

The other half of his success, however, is that he charges high prices for his images.

The Day the Dollar sets

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