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GETTING THE SEARCH ENGINE TO DRIVE RESULTS

Search engines are an indispensable part of our daily lives.  From the man-in-the-street locating a local dentist to billion dollar research projects, search engines are powerful tools.Search engines can also be used as a powerful marketing tool for an organisation’s website.
The world’s best-known search engine has been around since 1997 when Stanford University colleagues, Larry Page and Sergey Brin, decided to change the name of their search engine from ‘BackRub’ to Google.They took the name from the word ‘googol’ which is the mathematical term for the number 1 to the power of 100, because it was an apt descriptor of their system’s search capability.And they were right about that!
AOL research reveals that a page one, position one ranking can result in fourteen times more traffic than a position ten ranking.    Similarly, the iProspect Search Engine User Behaviour study (2006) showed that 62% of searchers will click on a first page link of search engine results.The ultimate marketing prize for a business with a website is to find itself on page one, in position one in the search engine rankings.And through careful web design and search engine optimisation (SEO), that can be achieved.
Search engine optimisation is the term used to describe the strategies and techniques that websites used to get high rankings in the free listing sections of Google, Yahoo, MSN etc.  In simple terms, it is the generation of traffic to a website by building incoming links through a variety of sources.The accummulation of links is done internally as well as exterally, through setting up links to other web site resources and setting up reciprocal links.  
Appointing a well-established web design company is the first step to making the most of SEO opportunities.Results aren’t achieved immediately as it is a constantly evolving and complex environment.Any search engine optimisation process requires careful planning and execution, and must be evaluated regularly to assess results.  
GTP iCommerce is a leading Perth web design company and has, over the past 13 years, built a reputation for SEO success.  GTP has developed a systematic search engine optimization process that follows a defined sequence from establishing marketing objectives, target market segmentation, keyword research, SEO copywriting, site map creation, link building, traffic analyses and monthly reviews.
One of the most vital steps in an SEO programme is to identify and target the most appropriate keywords and phrases, says Dale Carter, managing director of Perth web design company, GTP iCommerce.  “It is surprising how many organizations don’t do this properly.  After the website has been designed and coded to be as search-engine friendly as possible with appropriate keywords targeted, the next step is to build incoming links from other credible websites.These links build traffic to a website, and are also recognised by Google and other search engines when they work out the rankings.It is important to build as many links as possible because Google uses a complex algorithm to rank sites,” he added.
A whole host of opportunities exist for building links from reciprocal links with other websites, links with web resources such as news feeds, newsletters, blogs, articles and downloads. 
GTP iCommerce is so confident of its proven search engine optimisation strategies that it guarantees its clients a page one ranking on search engines.That must be better for business than a backrub!

50 Cent – PIMP